The importance of having custom professional photography taken for your business cannot be overstated. Take the example of professional portraits—it is important to connect with your clients and prospects by letting them see the “real you.” People don’t want to see the same stock photos that everybody else is using—they want to know who YOU ARE. Of course, if you are going to use photographs of you, your employees, and your business, then it is absolutely critical that you ensure that those photographs look professional. Icon 360° Marketing can take care of this for you. Ask your account executive for examples.